PROJECT BACKGROUND
BMW Group and AirConsole have partnered-up to deliver a best-in-class gaming entertainment for their next generations of vehicles. AirConsole is a gaming platform that provides instant access to casual games on screen and in-car entertainment systems. AirConsole's cloud delivery technology is hardware-free and only requires smartphones as game controllers.
The partnership delivers the ultimate gaming experience inside cars giving an exciting journey.
The BMW Group and AirConsole are launching a competition to develop games tailored to the in-car experience. With this competition, the two companies are tapping into the potential of the global game developer community while developers are invited to pioneer the field of in-car gaming. The BMW Group and AirConsole jointly promoted the competition at the Game Developer Conference (GDC) in San Francisco.
OUR SOLUTION
EIDETIC plans the integrated marketing of the partnership journey through global exhibitions and digital marketings. For the first show-up of GDC exhibition, EIDETIC developed the creative concept design with diagonal element
and typography.
#Experiential Marketing #BMW #AirConsole #In-car game
